Commucication is about information and relationships

A common mistake that inexperienced business communicators make is to assume that the point of communicating is solely to transfer information. Getting important information from one place to another is critical to the success of any business or organization, and much of this book is about getting your message across as clearly as possible. But as we have said, the creation and maintenance of positive human relations is also essential to successful business communication. Every act of communication carries with it an implied view of the communicators’ relationship. When planning and crafting your messages, be carried not to neglect this important dimension, which can make or break you communication efforts for ways to child goodwill between yourself and your audience.
Because communication always involves human relations, it also involves ethics. Each message is an effort to engage other persons, shape their attitudes, and influence their behavior. In the realm of business , it is also an occasion to help, hinder, or otherwise affect your organization and those whose welfare depends upon it. Words and other symbols have the power to achieve positive or negative effects. You have an obligation to avoid deception, to enable people to make informed decisions, and to consider all the likely effects of your messages on others.s